Ways to Support Brand Marketing Strategy - SEO Arenys de Mar

9000.00 Dollar US$
Fecha de publicación: Diciembre 6, 2021
  • Ubicación: Arenys de Mar, Barcelona, Spain

Ways to Support Brand Marketing Strategy - SEO

Explore the vitality of SEO & Why you need to involve your SEO team in supporting your brand strategy going forward! There’s a widespread perception that brand marketing and SEO are polar opposites within the marketing mix. Brand marketing strategy is built around storytelling that aims to create top of the funnel awareness that builds affinity. By contrast, SEO is believed to be at the other end of the funnel, often viewed as tactical and technical, delivering easier to measure benefits such as rankings, clicks and conversions.

Yet SEO is vital for brand marketing. SEO’s ability to target people based on their intent makes it an extremely powerful branding tool. If you’re a brand that sells running clothes and shoes, for example, and consumers come upon your website while Googling “getting into running”, then you’re hitting a very relevant audience (those with an interest in running) at the exact time when they are thinking about the subject.

In comparison, a lot of traditional big brand marketing consists of interruptive advertising on channels such as magazines, television advertising, videos, radio and a host of others. While this has the potential to reach a mass audience, it is less precisely targeted with significant waste. In the example above, you will reach a lot of people that aren’t very interested in running clothes and shoes. This kind of brand advertising also usually requires a large ongoing media spend. Building on this, here are five ways your SEO team can positively support your brand marketing strategy:

When people start looking for a product or service, many consumers use search to find answers to kick-start their research. For searches around well-known entities (such as a company, celebrity or location), Google displays a Knowledge Panel in around 40% of mobile and desktop search results.  

For more such updates, check Out recent Martech Cube blogs.

Share by email Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Pin on Pinterest

Contactar con el anunciante Compartir

Información útil

  • Evita fraudes actuando localmente o pagando con PayPal
  • No pagues nunca con Western Union, Moneygram u otros servicios de pago anónimos.
  • No compres ni vendas fuera de tu país. No aceptes cheques de fuera de tu país
  • Este sitio no está involucrado en las transacciones y no gestiona los pagos ni las entregas. No garantiza las transacciones, no provee servicios de depósito y no ofrece "protección al comprador" o "certificación del vendedor"

Anuncios similares

  • Top Trends for Digital Marketers 2022
    Top Trends for Digital Marketers 2022
    Otros Servicios - Alella (Barcelona) - Diciembre 3, 2021 9000.00 Dollar US$

    Top Trends for Digital Marketers 2022Darcy Bickham talks about upcoming digital marketing trends 2022 considering customer journey and social media marketing. She highlights the importance of Chatbot for enhancing CX.It’s hard to believe, but there a...

  • Top 5 CRM Software for Small Business
    Top 5 CRM Software for Small Business
    Otros Servicios - Artés (Barcelona) - Octubre 1, 2021 9000.00 Dollar US$

    Top 5 CRM Software for Small BusinessThe Importance of CRM for Small Businesses - At its core, a customer relationship management (CRM) tool gives birth to a simple user interface for a collection of data that helps businesses in identifying and comm...

  • Discussing Local Marketing with Monica Ho
    Discussing Local Marketing with Monica Ho
    Otros Servicios - Alfar (Barcelona) - Septiembre 29, 2021 9000.00 Dollar US$

    Discussing Local Marketing with Monica HoMonica Ho from SOCi discuss the tips and tricks that marketers and platforms should adopt in order to pace with an increasing locally-focused consumer population while throwing some light on the impetus of Hyp...